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Article: The new 7L store

Rive Droite, the new flagship of the Maison

After several months of work, our flagship nestled in the heart of the 9e arrondissement of Paris has reopened its doors. An ambitious renovation, to offer you a brand new experience that accurately reflects the DNA of the House: between craftsmanship and raw materials, elegance and balance, making exceptional shoes within everyone's reach.


We worked closely with Richard, Thomas and Guillaume from the Apogée architecture agency for many months. Let's take a look back at this creative process together. 

A dialogue between history and matter

An ode to shoemaking craftsmanship

When we undertook the renovation of our historic boutique, the approach naturally turned towards an exploration of the origins of the shoe, its primary role: that of protecting us from the ground while allowing us to travel the world. We wanted to create a subtle balance between raw materials and the comfort we seek when putting on shoes.


This is reflected in the plaster that adorns the walls, in direct contrast to the softer carpet. The wood and metal are a hymn to human work and the transformation of matter. This directly evokes the materials of a shoe and the tools needed to make it.

Every corner tells a story, that of know-how



The shoe is therefore naturally at the centre of this renovation, whether in the place it occupies in the space, but also in the various tributes paid to it.


The furniture, with rounded corners, recalls the natural shapes and curves of shoes. The metal goes hand in hand with the wood, through the central counter.

We wanted to integrate them as supporting elements to the finished product, while preserving the balance between curves and straight lines.


The Acai color, the Maision's signature, is finally highlighted. Deep and captivating color, it gives character to certain walls, which respond to the furniture, like discreet reminders.

The logo adorns the entrance furniture as well as the front, always in this duality of materials.

“The goal was to create a raw, mineral shell in which the shoes are displayed, an object of the highest degree of refinement and sophistication of the material that is leather. We believe in the usefulness of contrast in highlighting and creating interactions between objects, places & the individuals who practice them.”

Apogée

A new identity that marks our attachment to texture and different materials.

Experiencing time

The 7 times of 7L

The whole thing has been designed to give you an experience where time once again takes on a special place. 7L like 7 times, with the unchanged desire to reappropriate time and reinvent it to offer a timeless experience.

The time of Dream

The street and its window are imagined as a point of exchange, curiosity and staging.

A Time for exchange

The threshold invites you to discover the products and initiates a process of reception and support.

The time of the meeting

The fitting room is intended to be more intimate and subdued. This is the time for fitting and advice.

The time of patina

The Patina Studio is located in the heart of the boutique.

Around these different spaces, the Patina Studio is a central point. Symbol of our know-how and the origins of 7L, it is now visible from the living room. Reflecting transparency but also highlighting artisanal techniques including the art of patina, the history of Septième Largeur lives through this space.

A unique place, anchored in its own reality, its context, its truth and its evidence.

A big thank you to our architects and all the trades for their expertise and commitment, without which this project would not have been possible. We also thank you, long-time or recent clients, for your patience and understanding during this period. Finally, thank you to our teams for their flexibility and dedication, which have enabled us to brilliantly maintain our vision. It is thanks to all of you that this project is a success.

Mathieu Preiss and the Apogée team

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