Septième Largeur likes to take time to make beautiful shoes
For the past 14 years, the House has been committed to making high-end men's shoes accessible to the greatest number of people. Over the years, it has continued to perfect the art of colouring leather. Still called "Patina", it elegantly imitates the passage of time, which today remains the best guarantee of a well-made shoe.
Septième Largeur is now headed by its founder Mathieu Preiss. From a family adventure founded in 2009 with his uncle Marcos Fernandez, a shoe pioneer and defender of Goodyear in France, Mathieu is now breathing new life into the company, while at the same time guaranteeing a heritage of traditional know-how.
Sensitive to art and exceptional pieces, Mathieu wanted to offer unique colours for his shoes. He then stubbornly tried his hand at the subtle art of patina, and initially offered his creations as a range in a showroom in the 10th arrondissement of Paris.
The success of this choice led to the creation of Septième Largeur
The first 7L boutique was opened in Paris, in the Opéra Quarter, at 59 rue de Saint-Lazare, which naturally became its historic headquarters. Rive Droite is still home to the Patina Studio where our patina craftsmen carry out customised leather colouring, creating a unique link with our customers.
The collection is then extended with already coloured models, still in ready-to-wear, to propose a permanent collection of shoes. Manufactured according to the customs of the bootmakers with artisanal know-how, the noblest materials are chosen while practising the fairest possible prices.
Thus, by offering luxurious high-end products without ostentation, Septième Largeur has built its reputation with a fierce desire to offer a democratized high-end shoe.
A second shop was opened in Paris in 2013, this time on Rive Gauche, as well as international boutiques in 2014, notably in Singapore, Taiwan and Geneva.
Today, by proposing new models that break the codes, 7L continues to kick the anthill while taking the time to develop at its own pace.
From a name, a story that is written to the rhythm of time
For the past 14 years, Septième Largeur's mission has been to make high-end men's shoes accessible to as many people as possible. Over the years, the company has continued to perfect its craft techniques for designing shoes, as well as the art of colouring leather, known as Patina.
« The focus since the beginning of the company's history has been on the product and not so much on the packaging. The content more than the container. It was time to dress up our shoes, to give them a dress worthy of the quality they offer us »
7L initially took its name from the shoe technique, through the foot measurement system used by shoemakers around the world. Today, more than a simple technique, it is all the times of creation that we wish to share with you. From craftsman to craftsman-creator, there is only one step that we take.
7L for 7 times, from the creation of the shoe to the life of the wearer. Our desire here is to reappropriate time and reinvent it to offer you a timeless experience: seven chapters, seven moments of style and character that write our new Manifesto.
A GRAPHIC WORK
The colour palette was one of the thorniest points to rework. We went back and forth on it a lot, without ever finding the perfect palette. We were looking to modernise it while keeping the burgundy we were so attached to. Too dark or too bland, too sad or without body, no colour was to our taste.
But it was Mathieu's sweet tooth that found the perfect colour. It was during a trip to Brazil that he ate one (or more) bowls of açaí and found the perfect colour. With its deep and luminous colour, the açaí fruit directly inspired our work.
Our logo had changed little since its creation in 2009. Initially inspired by handwriting, it was no longer in line with the quality that our company offers.
The idea was not to create a rupture, nor a revolution, but to initiate an evolution, to use David's words. So naturally the new symbol refers to the old one, but is given a more geometric treatment.
A first version was quickly discarded because it seemed too hard and didn't convey much of the artisanal gesture that remains one of the cornerstones of our House. Today, the lines create the right balance between high quality and softness.