7L for 7 times, from the creation of the shoe to the life of the wearer. Our aim here is to reclaim time and reinvent it to offer you a timeless experience: seven chapters, seven moments of style and character that write our new Manifesto. With the evolution of our identity, we reaffirm our history. A history guided by time, a history that takes time. The communications agency 4uatre, which accompanied us, tells it here:
"Behind the idea of time, there is first of all each of the times of the creation of the shoes, but also the continuation of their history, since they accompany for a long time those who wear them. The strength of this concept is that it allows us to tell the story of the brand's know-how in a different way, while at the same time highlighting the attention that 7L pays to each creation and to each customer.”
Paul Chatalic, strategic planner at 4uatre